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4FRNT truly stands alone in the world of skiing. 4FRNT is a youth-oriented brand that is owned and operated by a core group of experienced athletes who are driven to propel the emerging state of freeride skiing. Armed with first hand knowledge of our sport and our industry, 4FRNT are helping to change the face of skiing forever.
4FRNT was founded nearly seven years ago in Lake Tahoe, California by Matt Sterbenz. Frustrated by not having skis that would support the innovations he was envisioning, Matt decided to take matters into his own hands.
Aligning himself with other professional skiers that shared his vision, he was able to assemble a rider owned team including freeskiing originators: Steele Spence, Vincent Dorion, Eric Hjorleifson and CR Johnson. 4FRNT's main mission and core values stem from the rider owned philosophy. The design of products, technical and graphic, are based upon experiences and desires of the 4FRNT team of athletes and owners.
Working diligently with the highest quality materials in the best ski factories, 4FRNT has earned a reputation as a leader in this performance ski category. 4FRNT's mantra has always been: "made for skiers, by skiers" and this is a testament to skiers mending true passion with innovation.
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